Project Description
Point Blank are an American based energy drink manufacturer and supplier who offer one of the purest caffeine-fuelled drinks on the market. They were looking to start targeting the sport/fitness markets and wanted to create a handful of short, powerful videos, each showcasing a ‘story’ of a different type of person who would drink Pint Blank including a bodybuilder, fitness model, lawyer, kick-boxer, free-runner etc.
Each video followed the same over-arching style but offered a different insight into what that person did and how the energy drink allowed them to fulfil their workout or chosen sport.
